PROJECT
Bereda

SCOPE

Branding
UI/UX
Product Strategy

COMPANY TYPE

Endurance Training Platform

DATE

Summer - Fall 2018

Overview

Bereda is the Peer-to-Peer Coaching platform where endurance athletes help each other improve. The focus is on 1-1 relationships between users so they can go deeper into training details vs focusing on surface level vanity metrics such as likes or shares.

Logo

The new logo pays respect to the original, while being more human and less authoritative.

Lowercase and geometric - inspired by carbon fibre road race wheels.