Endurance Training Platform
Summer - Fall 2018
Bereda is the Peer-to-Peer Coaching platform where endurance athletes help each other improve. The focus is on 1-1 relationships between users so they can go deeper into training details vs focusing on surface level vanity metrics such as likes or shares.
The new logo pays respect to the original, while being more human and less authoritative.
Lowercase and geometric - inspired by carbon fibre road race wheels.